Hi, I'm Gráinne, and I specialise in creating high quality content for businesses across the world.
I'm a storyteller, first and foremost.
Every business has a story, just like every person has a story. I humanise businesses; I write their stories; I share their stories; and I help them to build brand new stories with their audiences.
I don't just talk the talk, either
I've probably walked a few miles in your shoes, unless they're stilettos - in which case, all bets are off.
Over the past 10 years, I’ve gained a wealth of experience in a diverse range of industries.
This ‘real life’ experience is what differentiates well-crafted, quality content from the generic copy that’s becoming increasingly prevalent in the digital world. I’ve worked within sales, ecommerce, start-up ventures, digital marketing, online learning, advertising, media and recruitment – in both B2B and B2C communication. My success within these industries clearly demonstrates how I've learned to utilise the power of personable, engaging, and relevant content and communication.
I know what works.
I help brands to find their voice and communicate with their target audiences – successfully.
One of the most important things I've learned in the past few years, is that too many people want to be heard and not enough people want to listen. I believe that you have to listen first - in order to have anything worth saying.
I know how to find out what people want, I know how to connect businesses with people who want to connect with them and I know how to make people want to connect with them. I know this because I've been doing it for a number of years in a range of positions; not because I read it in a book and not because I read it on Forbes or on a LinkedIn forum.
I know this, because I've built a career around it.